ONI HA SOTO! FUKU HA UCHI! It is time to chase the demons out and have good luck come inside your house for it is almost the third of February on which Japan celebrates Setsubun. To celebrate the coming of spring we have prepared the 4th series of ONI UAMOU. To pretend as Carefully hand painted by Ayako Takagi, the limited edition series of ONI UAMOU is very special indeed and will be available starting this Sunday, January 28th only in our Atelier Shop. ※ Please always follow the instructions of the attendants. ※ We might limit the number of purchases per person. ※ If there is a waiting queue, we will hold a lottery to decide entry order at 11:00. We advise visitors to come to Studio Uamou not earlier than 10:45 for the sake of our neighborhood. ※ Items will be sold as long as stock is available. ※ Studio Uamou CANNOT take online order. Setsubun is the day before the beginning of Spring and it means literally “Seasonal Division”. Spring Setsubun is accompanied by a special ritual to cleanse away all the evil of the former year and drive away disease-bringing evil spirits for the year to come. This special ritual is called “Mamemaki” which means “Bean Scattering”. The ritual is usually performed by the male head of the household. Roasted soybeans are thrown either out the door or at a member of the family wearing an Oni (demon or ogre) mask, while the people say “Demons out! Luck in!” and slam the door.